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Below is a brief commentary written to radio which I may soon send out to market. I've sold a couple of things to radio in the past, but this will be the least serious piece I've ever tried to market for radio.
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Robert Heinlein, reputed father of modern Science Fiction, brought the word “grok” briefly into popular lexicon. In his most famous book, Stranger In a Strange Land, we learned that grok literally means to drink. Grok is, however, used throughout the book to mean understand, appreciate, internalize, grow closer, think, eat, and any number of other things. You grok?
Since the advent of grok, California has brought us “dude”. A dictionary of American Slang will tell you that in the early 1800's a dude was a dapper gentleman, a fellow ostentatiously dressed, a dandy, and in the late 19th century a dude was a city gentleman in a western setting – thus, dude-ranch.
Dude has since come a long way. Jeff Bridges, playing Jeffery Lebowski in the Cohen Brothers’ film, The Big Lebowski, had this to say. “I’m not Mr. Lebowski. I’m The Dude. That's what you call me: Dude, or Duder, or El Duderino if you’re not into the whole brevity thing.” A guy with a board and a wont to hang-10 is a surfer dude. Dude can be a one-size-fit’s-all moniker, “Hey, Dude, what’s up?” It can mean swell guy, as in “Thanks, you’re a dude.” Dudette is not a word – I know lots of women who are dudes.
“What seems to be the problem, Officer?” Becomes “Dude?”
“Huston, we have a problem,” translates to. “Ah, dude.”
“This is a day which will live in infamy,” could have been, “Dude!”
“Would you like fries with that?” “Dude?”
Marlin Brando as Stanley Kowolski might have said, “Du-ude, Duuuuuude!”
This is economy of language at its finest. Mind you, while multipurpose words are certainly convenient in small numbers, we do need some specificity of language. Please further note that only the slightest change in inflection can drastically change the meaning of dude. Intending “did you drop this?” you might accidentally say “you have spinach in your teeth”. So, dude, be a dude and try to understand when dudes tell you "dude," and always use the correct dude for a given context. Dude, you grok? Dude!
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